Betterbone By Blue Standard Brings Category-disrupting Innovation To Interzoo 2026

(PRESS RELEASE) NEW YORK, NY — As the global pet industry gathers at Interzoo 2026, one question is beginning to reshape an entire category: Is this the end of nylon dog chews?

BetterBone by Blue Standard, the award-winning, plant-based dog chew brand, is bringing its category-disrupting innovation to Europe’s largest pet trade show, introducing retailers and distributors to a new standard in dog chews built on material science, sustainability, and performance.

A Category Ripe for Disruption

For decades, dog chews have been dominated by nylon and petroleum-based plastics, materials that raise growing concerns around both environmental impact and pet safety. Millions of these products end up in landfills each year, with little innovation in the category.

BetterBone is changing that.

Designed as a safer, sustainable alternative, BetterBone products are made from natural, food-grade ingredients that are non-toxic and environmentally responsible, offering a modern solution for today’s increasingly conscious pet parent.

“In choosing dog toys, pet parents shouldn’t have to choose between fun, performance and sustainability,” said Chisholm Weaver, CEO and Co-Founder of BetterBone. “At BetterBone, we’ve proven you can deliver all, without relying on traditional or petroleum-based plastics. Retailers and distributors from around the world are embracing our solutions and providing their customers with BetterBone’s growing line of chew toys.”

The Material Replacing Plastic in Pet Products

More than just a product, BetterBone represents a breakthrough in material innovation. Backed by over 25 years of expertise from parent company Blue Standard, the brand leverages next-generation materials designed to replace plastic and nylon, not just in pet, but across consumer categories.

Key product attributes include:

• No nylon or petroleum-based plastics
• Made from natural, food-grade ingredients
• Non-toxic and safe for dogs
• 100% renewable materials
• Zero-waste production system
• Reduces CO₂ emissions by up to 85% and non-renewable resource use by 97%
• 100% FSC-certified packaging with non-toxic inks
• Partnership with Tree Nation to support global reforestation
• Meeting Europe’s Rising Sustainability Standards

BetterBone’s expansion into Europe comes at a pivotal moment. With tightening EU regulations, anti-greenwashing legislation, and increased retailer scrutiny, brands are being held to a higher bar for transparency and sustainability.

BetterBone is uniquely positioned to meet and exceed these expectations.

As more than 70% of pet parents prioritize sustainability in purchasing decisions, retailers from around the world are actively seeking products that align with these values while delivering strong performance and trust.

Retailers Are Taking Notice

Across markets, retailers are increasingly replacing legacy chew products with new, differentiated alternatives that offer:

• Strong consumer demand for sustainable options
• Premium positioning and improved margins
• Clear differentiation from traditional nylon-based chews

BetterBone’s growing retail momentum reflects this shift, as buyers look to future-proof assortments with products aligned to both regulatory demands and evolving consumer expectations.

See BetterBone at Interzoo 2026

BetterBone will be exhibiting at Interzoo 2026 in Hall 10.0, Stand 10-421, where attendees can experience firsthand how next-generation materials are transforming the chew category and redefining sustainability in pet products.

BetterBone’s global expansion is driven by a strong network of distribution partners across key markets, including the UK, South Korea, Canada, Brazil, Mexico, Venezuela, Indonesia, as well as a growing presence in Singapore and China. At Interzoo 2026, the brand is leveraging this footprint to strengthen partnerships and unlock new global retail opportunities, ensuring seamless access and availability for pet parents worldwide.

To learn more about BetterBone’s natural and sustainable dog chews, visit thebetterbone.com or follow them on Facebook, Instagram, and TikTok.

BetterBone products are available through a growing global network of retail and distribution partners, including major online retailers like Chewy.com and Amazon, as well as independent pet stores worldwide.

About BetterBone

BetterBone was founded on the belief that there is a better, safer, and more sustainable way to meet dogs’ natural chewing needs. Leveraging decades of expertise in material innovation, BetterBone delivers high-performance dog chews made from natural, food-grade ingredients, free from nylon, traditional or petroleum-based plastics, and harmful chemicals. www.thebetterbone.com