How Would You Monetize A Fast-growing Digital Product Business In The Best Man/bachelor Party Niche?
I run a niche business in a very specific corner of the “modern masculinity / wedding / best man / bachelor party” space. The focus is helping guys show up well during big life moments in a way that feels entertaining, practical, and community-driven.
The business has been growing fast: - 140k+ organic followers in about 5 months - Consistent high engagement relative to audience size - Thousands of website visits each month - A couple of digital products already selling well, including a lightweight AI-driven tool
The niche is obviously specific, but the audience is extremely loyal and interacts with the content at a rate that’s far above typical lifestyle or wedding brands.
I’m now trying to figure out how to scale monetization while keeping things authentic and avoiding the typical influencer approach (random brand plugs, low-quality partnerships, etc.). The long-term goal is to build a brand that truly owns this category, not just a social page with followers.
What would you explore next for monetization? I’m open to ideas around digital products, partnerships, SEO, community-building, physical products, or anything else that fits a niche with strong loyalty and engagement.
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