Gymshark Makes Its Biggest Bet Yet On The Us Market With New Nyc Flagship

The British activewear brand is opening on Bond Street in Lower Manhattan, creating a space tailored to its fitness community as it doubles down on the American market

Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City, a move that reflects the U.K. activewear brand’s long-stated ambition to build a meaningful physical presence in the United States.

The store opens on Saturday and spans three floors and 13,000 square feet, becoming Gymshark’s largest retail investment outside the U.K. to date. The new flagship arrives at a moment when the U.S. has become Gymshark’s most important growth market.

Founded in Birmingham and propelled by a digital-first strategy that drove early momentum through influencer partnerships, Gymshark has spent the past several years building credibility in the U.S. through events, pop-ups and a growing pipeline of community activations.

The company’s filings last year underscored its U.S. ambitions, revealing revenue growth despite tighter margins and previewing plans for retail expansion, premium product and its first push into wholesale.

New York, with its concentration of gyms, creators and cultural visibility, is seemingly a natural next step in that strategy.

“In the entirety of Gymshark’s existence, two things have remained constant: the gym and community,” said Mitch Healey, Gymshark’s retail and wholesale director for North America. “When you walk through the door, we want you to know immediately that you are in a Gymshark store and to feel the community vibe that this city is so famous for. We’ve done a lot of cool stuff in New York, but I’ll be honest, it’s all been leading to this.”

Inside the NYC Flagship

The Bond Street flagship, located in NYC’s NoHo neighborhood, is designed with Gymshark’s core demographic, 25 to 35-year-olds who treat fitness as both lifestyle and identity, in view.

Subtle references to the city appear throughout, from Financial District-style ticker boards to bodega-style displays for exclusive New York merchandise. Mannequins include 3D-printed replicas of real community members and of athletes like Chris Bumstead and Analis Cruz. The design deliberately nods to the brand’s influencer roots, with photo-ready walls and stairwells.

Gymshark also structured its men’s and women’s floors differently, reflecting distinct shopping patterns the brand says it has tracked through years of consumer behavior data. Women’s merchandising leans into outfitting and aesthetic discovery, while men’s is organized for efficiency and clarity.

Brick-and-Mortar Meets Community

Beyond apparel, the store adds a community-centric layer that the brand has been testing globally. A full floor is dedicated to panels, meet-and-greets, workshops and live podcasts, echoing the experiential formula that helped make Gymshark’s Regent Street location in London a success.

Major brands like Nike and Alo have been doubling down on physical activations to rebuild in-person connection, too, and Gymshark executives have repeatedly emphasized that “IRL” events like Lift:NY or #LiftMiami are not simply marketing moments, but tools for long-term community building.

The post Gymshark Makes Its Biggest Bet Yet on the US Market With New NYC Flagship appeared first on Athletech News.