Ford’s Missteps Continue To Bite As August Sales Fall Over 10%, With Evs Down Nearly 80%

Another month, another disappointment for Ford as combined sales plummeted 10.3% in August to 170,681 units. That’s a decline of nearly 20,000 vehicles and this can largely be chalked up to the elimination of the Escape.

Electric vehicle sales plunged 79.4% and this was partly due to the axing of the F-150 Lightning. Dealers only sold 148 of them last month, which was down 95.4% from a year ago.

More: Ford Showed Dealers Its Cheapest New Car Yet, A Boxy $25,000 SUV

The aging Mustang Mach-E didn’t do much better as sales tumbled 72.5% to a disappointing 1,989. However, it’s important to note last year’s sales were elevated as there was a mad dash to buy vehicles before the clean vehicle tax credit expired on September 30.

Putting EVs aside, overall Ford sales fell 10.3% to 163,175. The top seller was unsurprisingly the F-Series, which found 67,504 takers. That was a slight 1.2% decline from a year ago and this only equates to 814 units.

In a distant second place was the Explorer, which was down 4% to 19,801. It was followed by the affordable Maverick as 13,680 Americans scooped one up last month.

While the sales chart wasn’t terribly interesting in August, the Mustang was up 12.7% to 3,647 units. Furthermore, the Bronco Sport climbed 8.3% while the Bronco fell 8.8%.

It’s also worth noting the recently redesigned Expedition is having a tough go as August sales were down 11% and it’s off 11.6% year-to-date. Part of this can likely be blamed on high gas prices, which makes it a shame we never got the hybrid variant that was originally promised in the 2023 UAW contract.

Ford August 2026 Sales

Mixed Result At Lincoln

Things were also bad at Lincoln as sales dropped 10.4% to 7,506 units. This can be blamed on the discontinuation of the Corsair as sales fell from 2,526 to just 266.

However, Lincoln recently introduced the 2027 Corsair, which comes with a facelift and a Chinese passport. While it looks great and features a new hybrid powertrain, pricing has shot up $7,310 to begin at $46,495 before a $2,295 destination fee.

Speaking of China, the Nautilus had a good month as sales were up 28.9% to 3,627 units. The American-made Aviator also took to the air as sales climbed 22.4%, but dealers only sold 1,732 vehicles.

Unlike the Expedition, the Navigator ended up in the black as dealers moved 1,881 of them for a 15.8% increase.

Lincoln August 2026 Sales