Roush Goes Tremor Hunting With 2026 F-150, But It’s A Tough Sell

Off-road trucks are big business, and Roush Performance is looking to strike gold with its F-150.

Looking subtle yet aggressive, the truck has been equipped with a Roush-branded high-flow grille that features integrated clearance lights. They’re joined by a lightly revised hood with functional heat extractors.

More: Roush’s New RT6 Turns The F-150 Into An Off-Road Menace

Buyers will also find extended fender flares and an active exhaust system with two different modes. More notably, the truck has been equipped with satin black 20-inch wheels wrapped in 33-inch General Tire Grabber A/TX all-terrain tires. They’re accompanied by a coil-over suspension system that features special springs and shocks as well as a 2-inch leveling lift.

Roush didn’t release interior pictures, but said the cabin features carbon fiber trim as well as a serialized badge. They’re joined by aluminum pedals as well as an overhead auxiliary switch panel for accessories and future add-ons.

That’s not much to get excited about, but the company offers a Premium Package that adds Black or Coffee Brown leather seats with inserts that mimic the pattern on the grille. The package also includes embroidered headrests and American flag graphics.

Speaking of options, the Ready Package includes a console vault and an off-road utility kit. The latter consists of a jumper box, tow straps, ratcheting tie-down straps, gloves, and D-rings.

Converting an F-150 into a Roush variant costs $18,995, while Premium models will set you back $24,995. That sounds a little steep, especially considering there aren’t any engine upgrades.

This means you’re looking at spending at least $65,525 for a SuperCrew variant, and that’s based on using the entry-level F-150 XL. This is a tough sell considering the F-150 Tremor starts at $67,510, including destination.