Ad Management
Quick story - hoping for good advice.
I own a small home services business, most of our work is one time customers (due to the types of work we do), relying heavily on leads from Google Ads. We spend ~AUD$12k/mth with Google. We’ve been paying another $3.5k/mth for an agency to manage them.
We’ve been with this agency for a couple of years. They’ve struggled to get us a good quantity of leads in a certain service area, even though our competitors seem to be flooded with this work, we don’t have enough. They never have any good solutions to solve this.
Looking at our Google Ads change history, the only real activity is minuscule budget changes to one or two things at the same time every night (e.g. up 1%, down 2% etc). Looks automated to me (time is very regular, late at night).
Aside from that there is the odd meaningful looking change here and there every four to six weeks or so.
Would I be better off trying to hire someone locally as an employee a day a fortnight, or finding someone offshore to help me? Or should I try and up skill myself to keep things going?
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