Alvanon Strengthens Product Leadership Team With Two Senior Executive Appointments

Alvanon, a leading sizing technology company for the fashion industry, has appointed two new senior executives to strengthen its US and global product and consultancy support team.  Tabitha Chilton, previously a product development leader at HanesBrands, joins Alvanon as regional director, Alvanon Canada, and Mid-West and Southern US markets, while apparel brand founder, entrepreneur and ecommerce specialist, Laura Berens, joins as regional director for the company’s US Western territories.  

The appointments reinforce Alvanon’s drive to help brands and retailers leverage data-driven size standards and fit expertise, to accelerate product development, optimize inventory management, increase sales conversions, and reduce returns and waste. 

Tabitha Chilton brings over 20 years of technical apparel design and product development experience across global brands. She joins Alvanon from HanesBrands where she led Digital Product Creation (DPC) and 3D proto processing initiatives, improving efficiencies from design ideation through to final fit. Chilton standardized technical fit and product development across HanesBrands activewear and innerwear product ranges. Partnering closely with Alvanon, she helped develop and implement core sizing, body growth charts and body grading, utilising Alvanon Body Platform digital 3D avatars and its physical ‘twin’ AlvaForm mannequins.  

 “Working with Alvanon at Hanes gave me deep insight into creating fit consistency among the brands,” said Chilton. “I’m excited to bring that experience to help Alvanon clients identify the best digital and physical tools, processes and strategies that can deliver measurable business results.”  

Laura Berens has over 15 years of experience in strategic business development, data-driven ecommerce, digital marketing, agentic commerce and omnichannel brand growth. She founded the successful DTC maternity and postpartum activewear brand ‘Love & Fit’ and, since 2023, has advised entrepreneurial businesses through her ecommerce and brand strategy consultancy, ‘ITSLAURABERENS’, on how to launch and scale product-based businesses focusing on brand positioning, go-to-market strategy and digital growth.

“Success in the agentic era means making accurate, consistent product data available to AI agents and breaking down legacy silos between teams,” said Berens. “I will work closely with technical and ecommerce teams to create more collaborative processes, ensuring that what is made is accurately represented online and ultimately delivered to the consumer.” Berens’ focus will help brands address key challenges including ecommerce returns, inventory inefficiency and the growing need for product consistency across the digital commerce ecosystem.    

Tabitha Chilton holds a Bachelor of Fine Arts in textile marketing & design and business administration, from University North Carolina at Greensboro. Laura Berens studied business at the University of Minnesota and is a liberal studies graduate of Santa Monica College.