Animal Justice Project Urge People To ‘skip The Lamb’ This Easter

Animal Justice Project has staged a demonstration in Leicester Square asking people to “Skip the Lamb” over Easter. As the charity highlights, lambs are usually only a few months old when they’re slaughtered:

We’re in Leicester Square today, urging the public to ‘Skip the Lamb’ this Easter.

Joined by dedicated activists and a powerful street stunt featuring a lamb and butcher, we’re challenging passersby to confront the reality behind their choices… and who ultimately pays the… pic.twitter.com/eHD2GhHkBJ

— AnimalJusticeProject (@ajpReact) April 4, 2026

This Easter — Skip the Lamb

In a press release, the group said:

Organised by Animal Justice Project, the demonstration features a powerful visual installation exposing the reality behind lamb consumption. A performer portraying a lamb lies on a table, dressed in a white costume with lamb ears and realistic prosthetic wounds, including a slit throat and severe leg injury. A figure dressed as a butcher appears to cut into the body, while a pile of severed leg props represents the scale of animals killed.

Volunteers are holding placards and distributing leaflets encouraging passers-by to “Skip the Lamb”, while a life-size lamb prop reinforces the connection between animals and the food on people’s plates.

In a video posted to social media, the group showed their activists interacting with the public:

Over 75% of the public are meat-eaters… but what percentage realise they are eating babies?

For many, Easter is a time for eating ‘a leg of lamb’, yet the disconnect is present even in the language.

Eating a lamb’s leg means killing baby animals, sometimes as young as 10… pic.twitter.com/5VzhIMe1sY

— AnimalJusticeProject (@ajpReact) April 4, 2026

Claire Palmer (Animal Justice Project founder) said:

Easter is often seen as a time of renewal and compassion, yet it’s still associated with eating lambs — animals who are only a few months old when they’re killed.

We want people to stop and think. Behind every Easter meal is an animal who wanted to live.

Palmer added:

Traditions can change. And when they involve the lives of young animals, they should.”

Animal Justice Project also provided the following statistics:

• April: 893,336 lambs slaughtered
• June: 1,106,894 lambs slaughtered
• Lambs are typically slaughtered at 4–8 months old

A Change of Heart

Animal Justice Project are simultaneously releasing a new film titled A Change of Heart: From Sheep Farmer to Vegan. The video follows Sivalingam “Kumar” Vasanthakumar — a former sheep farmer. Kumar took his flock to a sanctuary before transitioning to a plant-based livelihood.

As the press release notes:

Previously featured by BBC News, Kumar now grows vegetables and runs a vegan street food business, Kumar’s Dosa Bar, using largely home-grown produce.

. …

“I saw them as individuals,” Kumar says in the film. “Once you see that, you can’t continue as before.”

You can watch A Change of Heart: From Sheep Farmer to Vegan here.

Featured image via Animal Justice Project

By Willem Moore