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Answer Your Dang Phone

This goes out to home service business owners. Plumbers, HVAC, roofers, electrical…

If you want a better ROAS:

You’re paying $$$ for leads.

Why are you letting calls go to voicemail?

Why aren’t you following up on unresponsive or “not ready” leads?

In my experience, what separates high-ROAS clients from low-ROAS clients is their ability to turn leads into sales.

And an alarming amount of business owners don’t seem to care.

Case Study

* plumber pays $150/call

* answers 65% of calls

* converts 70% of calls into appts

* closes 80% of appts

* $1,000 AOV

That’s $230 per answered call. And $328 per appointment. $410 CAC. And 2.4X ROAS. These numbers are actually better than some I’ve seen.

If you improve the numbers to:

* answer 95% of calls

* convert 80% of calls into appts

* close 80% of appts

That turns 2.4X ROAS into 4X ROAS. Adding over 16 points of margin. Turning breakeven into profitable.