Join our FREE personalized newsletter for news, trends, and insights that matter to everyone in America

Newsletter
New

Apple Hikes Prices To Counter Memory Shortages

Card image cap

Apple raised prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. Bloomberg's consumer tech lead Mark Gurman joins Ed Ludlow on "Bloomberg Tech."

Correction: This video has been edited with an updated graphic which reflects the new price of the iPad Pro is $1,199.
--------
Like this video? Subscribe to Bloomberg Technology on YouTube:
https://www.youtube.com/channel/UCrM7B7SL_g1edFOnmj-SDKg
 
Watch the latest full episodes of "Bloomberg Technology" with Caroline Hyde and Ed Ludlow here:
https://www.youtube.com/playlist?list=PLfAX25ZLrPGTygCwn55voYZ_LYyKjxokJ
 
Get the latest in tech from Silicon Valley and around the world here:
https://www.bloomberg.com/technology
Connect with us on...
X: https://twitter.com/technology
Facebook: https://www.facebook.com/BloombergTechnology
Instagram: https://www.instagram.com/bloombergbusiness/
 
Follow Ed Ludlow on X here: https://twitter.com/EdLudlow
Follow Caroline Hyde on X here: https://twitter.com/CarolineHydeTV
 
Listen to the daily Bloomberg Technology podcast here:
https://www.bloomberg.com/podcasts/series/bloomberg-technology
 
More from Bloomberg Business
Connect with us on...
X: https://twitter.com/business
Facebook: https://www.facebook.com/bloombergbusiness
Instagram: https://www.instagram.com/bloombergbusiness/
LinkedIn: https://www.linkedin.com/company/bloomberg-news/
TikTok: https://www.tiktok.com/@bloombergbusiness