Atfx Hires Former Easymarkets Executive Kiran Mahida To Lead India Business
ATFX has hired Kiran Mahida, a former head of operations for India at easyMarkets, to lead its business development in the country. Mahida started in the remote role in November after 10 months at easyMarkets, according to Mahida's LinkedIn profile.
The hire comes as interest from India in retail broker websites shrinks. Organic traffic from the country fell 47.1% quarter on quarter to 15.8 million visits in the third quarter of 2026, FM Intelligence's FX/CFD heat map shows.
Two offshore brokers with large Indian followings have already stepped back. Exness stopped registering new Indian clients in July 2025, and FBS stopped serving Indian traders a month later.
London's trading industry is coming home!
Nearly Two Decades Selling Brokerage in India and the Gulf
The profile describes a brief to set the India expansion strategy at ATFX, track rival brokers' pricing and commissions, and build the brand in the Indian market.
Mahida spent a year as country director at YaMarkets in Dubai until May 2025. The broker later courted Indian traders with a #SwitchToYaMarkets campaign after Exness closed sign-ups, and Mahida went on to a team leader role at CXM.
The earlier career ran through Mumbai, with sales posts at Uniglobe Markets, Hantec Markets, xDirect and Admiral Markets. It started in equities, at Kotak Securities in 2007.
India keeps tight limits on who can offer currency trading. Residents may engage in forex trading only with authorized entities and on platforms approved by the Reserve Bank of India (RBI), rules the central bank restated when it began publishing an alert list of unauthorized platforms in 2022.
ATFX has been adding commercial staff for new regions. It hired Siju Daniel from FXCM as chief commercial officer in April 2024 to lead its push into emerging markets.
This article was written by Damian Chmiel at www.financemagnates.com.Popular Products
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