Beef Is Getting Bougie

A new study found that proteinmaxxing by gorging on steak tips is extremely effective at slimming down...your wallet. US beef prices have soared in recent years due to cattle herds shrinking to record lows, spurring many carnivores to pivot to the other dominant source of protein—chicken.

As domestic beef production declined 4% last year, wholesale beef prices rose 13% in February from the same month last year, according to government data. The supermarket price tag of a pound of ground beef, aka the go-to for the budget-conscious, reached $6.75 in January, compared to $5.03 two years prior.

Shoppers aren’t the only ones hit with sticker shock: Steakhouses say they’ve been forced to either absorb soaring beef costs to the detriment of their profits, or risk driving customers away with higher prices or reduced portions.

Swapping steak for wings

While surveys show more Americans view meat as important to their diets, they might be starting to cut back on beef. Americans ate 58.5 pounds of red meat on average last year, down from 59.1 pounds in 2024, according to USDA estimates. It projects beef intake will decline 2% this year.

Industry observers say that bargain hunters typically aren’t forsaking cow meat all together, but are instead trading down from filet mignon to value cuts like sirloin. Some are pivoting to chicken, which is 30% to 40% cheaper than ground beef. Tyson Foods reported selling 3.7% more chicken in the last three months of last year, while beef sales dropped 7.3%.

Chicken is top of the food chain…when it comes to fast food. The likes of Raising Cane’s and Dave’s Hot Chicken have had an expansion bonanza in recent years, while burger-centric value chains like Burger King are struggling with declining margins. Meanwhile, McDonald’s recently beefed up its chicken offerings by adding sauce-lathered and seasoned McCrispy Strips to its menu.—SK