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Date Night To Doing Right: Building An Ethical Egg Business | Lucie Amundsen | Tedxduluth

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NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf

What starts as a playful date night idea turns into an unexpected journey into agriculture, as two non-farmers launch the Upper Midwest’s first pasture-raised egg company. With humor and honesty, the talk reveals a broken system and shows how real change can begin by questioning norms and saying yes to bold, unconventional ideas.
From Date Night to Doing Right: Accidentally Building an Ethical Egg Business What begins as a lighthearted date-night conversation quickly turns into an unexpected leap into the world of agriculture. With humor, honesty, and a fair amount of chaos, this talk traces how two non-farmers accidentally founded the first pasture-raised egg company in the Upper Midwest - and uncovered a broken system along the way. This is a story about questioning the rules, redesigning systems, and discovering that real change often starts with saying yes to an idea that feels wildly unreasonable. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx