Ferrari’s Widely Mocked Ev Breaks Auction Record
This is the part of the rom-com when the bullied nerd stuns at prom: A custom model of Ferrari’s first electric vehicle, the Luce, sold for $40 million over the weekend, becoming the most expensive new car ever purchased at auction. It’s quite a recovery after it debuted as a laughingstock less than three months ago.
ICYMI: Co-designed by former Apple design chief Jony Ive, the Luce was highly anticipated but failed to impress many Ferrari fans when it was unveiled in May. The internet compared the car to a Nissan Leaf, and Ferrari’s former chairman said it didn’t deserve the Prancing Horse badge.
But there’s a buyer for everything. The custom Luce sold for 36 times its original estimate of $1.1 million, according to Sotheby’s. The auction house didn’t name the bidder but did say that…
- The personalized model is finished with a pearl-like gloss that reflects green or violet in different lighting. So maybe the buyer is the Joker.
- Proceeds from the sale will go to The Ferrari Foundation’s educational programs. So maybe the buyer isn’t the Joker.
The Luce is selling: Ferrari already hit its annual target for regular sales of the $626,000 Luce, thanks to strong demand in China, the Financial Times reported.—ML
Become smarter in just 5 minutes. Subscribe to Morning Brew today.
Popular Products
-
Gas Detector Meter$311.56$155.78 -
Foldable Garbage Picker Grabber Tool$93.56$46.78 -
Portable Unisex Travel Urinal$49.56$24.78 -
Reusable Keychain Pepper Spray – 20ml$21.56$10.78 -
Camping Survival Tool Set$41.56$20.78