Help With Making My Parent's Businesses More Efficient

Hey everyone,

Both my parents run their own businesses, and I've been trying to figure out how to actually modernise things with AI and help them

Mom runs a wedding and event management company. Her clients are mostly weddings, schools (annual day functions), corporate offsites/exhibitions, and community groups like Rotary clubs. I introduced her to ChatGPT a while back and she's been using it for ideation and copywriting since, but it's really just basic chat use, asking questions, getting answers. I don't think she knows skills, plugins, or connectors exist

Dad runs an industrial bakery machinery manufacturing business. His clients are bakeries looking to set up or upgrade their equipment. He's pretty indifferent to AI in general since his business runs almost entirely on personal relationships and face-to-face trust.

Here's what I've done so far:

- Dad gets leads through a B2B marketplace via email. Right now an employee replies to each one manually, which eats up a lot of her time, so I'm setting up a Make automation to auto-reply with standard info and attachments instead.

- I'm also building new websites for both businesses since the current ones badly need an upgrade. Dad's is almost done. Mom's still has a fair bit of work left.

Would really appreciate any help, insights, or ideas on how I could use Claude (or AI in general) for lead generation, or anything else that could help either business grow. Genuinely open to whatever's worked for you if you run or help with a B2B or service business like these.

Thanks in advance, appreciate any thoughts!

TL;DR: Trying to make my parents' businesses more efficient with AI, looking for ideas.

P.S: I've obviously bounced a lot of this off Claude already, but I've been through the sub before and some of the ideas you all come up with are genuinely amazing so this is my attempt at picking your brains.