Here's The Secret To Building Upon A Successful Startup Idea
I used to believe the hardest part of building a startup was coming up with a completely original idea. Every new concept felt exciting at first, but most of them fell apart once I tried to imagine real customers paying for them.
Recently, while browsing StartupIdeas DB (i came across it on google) I noticed something interesting. Many of the most compelling businesses weren’t novel at all. They were existing ideas executed better, adapted to a new niche, or brought to a different market. In hindsight, this pattern shows up everywhere once you start looking for it.
Copying gets a bad reputation, but most successful startups are really just proven businesses with a twist. Sometimes the twist is better UX, sometimes pricing, sometimes distribution, and sometimes geography. Very few are truly “from scratch” innovations.
Building something completely new often means educating customers, validating demand the hard way, and making expensive mistakes no one else has made yet. Copying a business that already works shifts the challenge from “will this idea work?” to “can I execute better or differently?”, which feels like a much more solvable problem.
I’m curious how others here think about this. Have you had more success innovating versus adapting? Where do you draw the line between copying and learning? And do you have examples of unoriginal ideas that worked surprisingly well for you?
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