How Would You Market A Premium Sustainable Home Brand On A Small Budget?
I’ve been building a sustainable home products brand for a while now. We currently have around 10 products — laundry detergent sheets, wool dryer balls, reusable cleaning cloths, kitchen/home cleaning products, etc.
I hired a branding agency to do the packaging and overall brand identity, so visually it’s pretty premium and polished. We also have a Shopify site and just started selling on Amazon.
The part I’m struggling with is marketing.
I really don’t want to dump thousands every month into an agency or Meta ads before I know what actually works. For a brand like this, what would you focus on first if you were trying to grow as cheaply as possible?
UGC? Micro influencers? SEO? Reddit/Facebook groups? Wholesale? Amazon ads?
I’m even considering finding someone who’s genuinely strong at consumer marketing and bringing them into the business as more of a partner/cofounder rather than just hiring another agency.
Curious what you guys would do if you were starting from this stage.
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