Huawei Unveils Osta Sub-brand Logo For The First Time

Huawei has launched the OSTA sub-brand logo and announced its debut on November 20. The company has also created a dedicated account for the new product series on the Chinese social media platform. Here are the details.

Huawei today opened the OSTA Weibo account, showcasing the sub-brand logo for the first time. The dedicated page will reveal news and announcements related to the OSTA phones and other device categories like wearables, tablets, PCs, and more.

The page shows two pictures: Featured and Background images, revealing the OSTA sub-brand logo. The page’s name is OSTA Xingmang mobile phone. It is said to be an official account.

OSTA sub-brand logo uses minimal, geometric-like fonts. The fonts appear in navy blue and light blue colors. The page doesn’t contain any other images or media apart from the two given pictures.

Some renders for the OSTA series phones have also shown a similar logo design on the home screen. It seems the sub-brand is ready to become official in every aspect.

Richard Yu, the Chairman of Huawei Consumer Business, today announced that the upcoming sub-brand will debut next week alongside the Enjoy V8 and SAIC Z7T smart vehicles. Although he didn’t mention the devices launching under this lineup.

Huawei will likely tease OSTA sub-brand devices in the coming days. It could include a standard and Pro model with a distinct appearance. The former may feature a regular phone-like design, and the Pro version could resemble the Pura X View.

OSTA sub-brand is coming after six years of Honor’s exit from the Huawei family. It is said to focus on the mid-to-high-end market with cost-effective rates and new specifications. Meanwhile, some rumors suggest OSTA will bring flagship phones at a high price. These details will become clear in the coming days.

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