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Ikea Just Learnt An Important Thing About Indian Households: They're Very Different From Europe!

Popular Swedish home furnishings retailer Ikea is preparing to invest more than ₹20,000 crore to expand its footprint in India - and they're learning an important lesson.

Ikea is now rethinking its merchandising and store strategy around a simple observation, that Indian households work differently as compared to European ones.

Watch.

#india #ikea #furniture

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Ikea Just Learnt An Important Thing About Indian Households: They're Very Different From Europe!

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