Jennifer Garner's Baby Food Company—once Upon A Farm—is Having Its Ipo Today

Once Upon a Farm, co-founded by actress Jennifer Garner, goes public today.

Michael Nagle / Bloomberg via Getty Images

Key Takeaways

• Once Upon a Farm, a children's food company, announced the sale of about 11 million shares at $18 each in its initial public offering.
• Actress Jennifer Garner's company started trading on the New York Stock Exchange Friday.

A children's food company co-founded by actress Jennifer Garner started trading today, with investors lifting the shares above their IPO price.

The business, Once Upon a Farm, said late yesterday that its initial public offering raised nearly $200 million. The company, which. now trades on the New York Stock Exchange using the symbol "OFRM," sold nearly 11 million shares at $18 apiece, in the middle of the $17 to $19 range they were marketed in.

The shares opened trading at $21, according to the NYSE, and were recently a few cents below that level. Garner rang the NYSE's opening bell ahead of their debut.

The IPO price implies Once Upon a Farm—known for food pouches that keep product safe via cold pressure, rather than heat or pasteurization—has a market capitalization of about $724 million.

Why This News Matters to Investors

Some analysts expect 2026 to be a busy year for initial public offerings. A number of companies, including Bob's Discount Furniture and the crypto company BitGo, have also gone public this year.

Once Upon a Farm expects to be profitable soon, said co-founder John Foraker, who previously led the organic food brand Annie's, on CNBC. Sales hit $110.6 million in the first half of 2025, rising 68% from $65.8 million a year earlier, according to regulatory filings. Losses also grew: Once Upon a Farm ended the first half of 2025 about $28.5 million in the red, compared to $4.2 million in the red a year earlier, the S-1 said.

“We will be a very profitable company," Foraker said. "We’re very confident in that, and in the not too distant future."

Foraker and Garner got involved with Once Upon a Time after discovering the baby food brand launched by Cassandra Curtis and Ari Raz. The brand's focus on fresh and organic ingredients appealed to Garner, who had been making baby food at home because she didn't like the options available at stores, the actress said on CNBC.

She and her partners all sought to create a "business that's pushing social change and democratizing nutrition and making it accessible for more kids," Garner said.

The company sells pouches of blended produce, oat bars, frozen meals and snacks, according to its website. Amazon.com-owned (AMZN) Whole Foods, Walmart (WMT), Target (TGT), Costco (COST) and Kroger (KR) carry its products, Garner said.

This article has been updated since it was first published to reflect the shares' open.