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Learned The Basics, Now Launching My First Local Seo Project For A Friend’s Business. Any Tips For A First-timer?

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Hey everyone,

A few weeks ago I posted here asking about the best way to break into SEO. The general consensus was super clear: get familiar with the core terminology and immediately jump into a real project instead of getting stuck in tutorial hell.

So that’s exactly what I’m doing. A friend of mine runs a local interior decoration and renovation business, and I’m building his website and taking charge of the SEO from scratch. I’m treating this as my hands-on training ground to practice Local SEO in a real-world setting.

We’re starting fresh (new domain, single location, service-based). I’ve got the basics down on paper, setting up Google Business Profile, ensuring strict NAP consistency, on-page optimization, and LocalBusiness schema but theory is one thing, execution is another.

What are the biggest blind spots or rookie mistakes people make when launching a brand-new local site?

What free or budget-friendly tools do you swear by for tracking local rankings and citations early on?

Any checklists, reality checks, or practical advice would be massively appreciated!

submitted by /u/Physical-Magazine-49
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