Looking For Advice - How/where Should I Sell My Smaller (ish) Ecommerce Business? (not Drop-shipping) Should I Even Sell It Or Let It Print?

Quick brief: I have run a business for 6+ years now and my career is taking off (and I can’t manage both). The return on my time with my career outpaces the business. I am looking for opinions/advice. Do I sell? How? Where? Or do I keep it?

Business: ecom, but i ship everything. At least currently. I am in the automotive space and have a established brand and product lines. I also have the ability to be the retailer for a couple thousand brands (it actually takes a lot to get access to this, there is a huge amount of value that for someone in this space). Over the last few years I have been putting the minimum time into it and it has still be marginally growing (again, time into career is the goal and what I have been doing).

Economics of the business: monthly revenue is $4,500-9,500 a month. Profit margins range monthly from 35-45%. And that all operates with an average investment of 15-20 hours a month of my time. Marketing comes mainly through content, I have a youtube channel and then I do product sponsorship with folks that make content for me. $0 of ad spend in the last 6+ years of the business. This is good and bad.

I briefly began to retail other brands, and its easy to grow revenue even with just SEO, but I just didn’t have the time.

So where I stand, i want my time back, but it’s still real money for such little time investment. I also have probably $30-40k in sellable inventory, no debt (never taken any), and for the right owner, there are a LOT of tax advantages to being in a home based ecomm AND in the automotive/content space. Ill miss that as much as the income.

It’s also not about making a killing on the sale of the business. I am probably thinking inventory plus 2-3x yearly profit. But the big thing is getting time back. I can kind of convert unlimited hours at my job for a very high hourly rate with a long term return.

Thoughts on what I should do? How do I even go about looking for a buyer? So much of my being is represented in this business and my customer base is something i care about. Many repeat customers.