Meditation As A Tool For Business | Nikita Zhitov | Tedxairlie

What if your most powerful business tool isn’t strategy, data, or experience, but a quiet mind? In this talk, Nikita Zhitov reveals how meditation became a competitive advantage in high-stakes real estate decision-making by creating clarity in moments of chaos. Blending personal story, neuroscience, and humor, he shows how mental stillness can lead to sharper judgment, better performance, and life-changing decisions. Nikita Zhitov is a commercial real estate investor and developer based in Raleigh, North Carolina. He began his career at 18, purchasing his first apartment building while still in high school, and has since acquired and developed hundreds of properties across the U.S. and abroad. His personal portfolio, valued at about $350 million AUM, focuses on industrial and retail assets. Nikita’s experience spans historic restorations, mixed-use development, land entitlements, adaptive reuse, build-to-suit projects, national ground leases, subdivisions, condo conversions, and luxury home construction. He has completed 500+ brokerage transactions and holds CCIM, SIOR, and ALC designations. He is the author of Expandability of Investment Real Estate and founded the Nikita Zhitov Foundation, a nonprofit supporting North Carolina students pursuing real estate careers. A respected leader and speaker, he enjoys family time, meditation, tennis, horseback riding, and flying. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx