Meta Ads Budget Help Request. Stuck In A Rut Only Getting 1-2 Sales A Week. Made $400 In Revenue In My First Month On Meta Ads With Niche Apparel Brand.
Continuation from what I posted last week, thanks for all the tips!
I launched an apparel brand in late January (think Johnny Cupcakes, but replace baking with a different niche). Some context of the business so far:
Made $400 in revenue through ads with $550 ad spend in the first month of the public launch.
Got my first sale for 5 shirts worth $150 in the first 48 hours of turning on Meta Ads.
Current ABO is $12 per ad set.
All my sales have been from older clientele from ages 45-64.
I'm consistently getting 1-2 sales a week. I think one of my issues in the beginning was tweaking the ads / ad sets too much and too early, probably constantly resetting the learning phase. One of the biggest things I'm trying to wrap my head around is daily budget. Is $12 spread over 5 ad sets spread too thin? I'm testing different variables right now, kind of don't want to mess with things for at least a week. Usually I changed things once or twice a week.
For example, if one of my new ad sets just got a sale in its first week, should I increase its budget by 20%? Or should I wait a while before doing so. I've read that I should increase it more than that at any given time otherwise that would cause it to enter the learning phase again. I also read that it takes like 50 sales (or whatever your event KPI is) to truly get out of the learning phase?
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