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Meta Ads Campaign Structure For Renovation / Remodeling Businesses?

Hey everyone,

So I'm planning to run ads for a renovation and remodeling business (villas, offices, interiors).

I’m trying to figure out the best campaign, ad set, and ad structure for this type of business, especially on Meta.

Right now I’m unsure about: Is it better to run one strong campaign or multiple campaigns?

Should I focus only on a Lead campaign, or also test Traffic, Engagement, or Video views?

Is it smart to mix campaign types (lead + traffic + engagement), or does that just confuse the algorithm?

How many ad sets per campaign is ideal with a limited budget?

How many ads per ad set usually works best?

For context: Business type: Renovation / remodeling Market: Dubai / UAE Target: Homeowners, villa owners, property owners Budget: Small to medium (not enterprise-level)

If you’ve run ads for home services, construction, renovation, or local services, I’d love to hear: What structure actually worked What mistakes to avoid What you would do if you were starting today

Looking for real experience

Thanks.

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Meta Ads Campaign Structure For Renovation / Remodeling Businesses?

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