Meta’s New Ai App Is Creating An Image Problem
Meta this week unveiled Muse, its AI image generator. It works a lot like all the others, except with a problematic feature that’s resulted in backlash: Muse allows anyone using it to manipulate pictures of any Instagram user with a public profile unless they actively opt out.
Muse was designed to appeal to advertisers devoid of an art department. But it will also be rolled out through the Meta AI app, Facebook, WhatsApp, and Instagram for anyone else.
Since the creepiest person you know can grab a pic off anyone’s public profile and use it to create an AI image just by tagging the account, it’s reminding people of Meta’s history of lax privacy standards:
- In 2019, Meta paid a $5 billion fine over its role in allowing Cambridge Analytica to access the data of millions of Facebook users ahead of the 2016 US presidential election.
- Two years later, Facebook shut down its facial recognition system after facing lawsuits over its collection of biometric data.
To opt out on Instagram, you can set your profile to private or find the “sharing and reuse” tab in your settings and toggle off “allow people to use your content on Instagram and with AI features on Meta,” although some users may not have those tabs available yet.—DL
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