New Digital Marketing Specialist Role - Is It Too Much?

A little introduction, In the end of last year I had to quit my Director of small ecommerce business job, because of a burnout - the job was very demanding, I was doing freelance and Digital Marketing Workshops on the side, battling chronic health condition and a close relative was sick throught the whole last year.

So I moved to my home town and only did freelance and one timer per week a Digital Marketing Workshop.

The situation in my country is very bad. There is a currency change and every service and good price rose by 100% and continue rising. I am bad at lead gen and sales so I could not find new freelance clients( I only work with people from my network), so I decided to find a job.

I started at a direct competitor, to the business I was a Director, as a Digital Marketing Specialist. My tought was that I have experience managing the whole business, so doing only the Digital Marketing side will be easy.

But it seems like it is the opposite case. Here I am responsilbe for:

* Managing Performance marketing agency in 2 markets

* Doing Meta ads for 3rd market

• Doing CRO suggestions and analyzing the website with Analytics and Clarity
• Influencer marketing
• Writing Content for Meta and Instagram
• Writing a Newsletter
• Doing email marketing
• Manage the sales and design teams for marketing campaigns
• SEO(thankfully the IT department is full of work and are not here yet)
• Changing banners, doing discount codes and a lot of other stuff on the website
• Also because of my background as a Director of a competitor I went in some sales calls

I find doing all those things are a lot for me, especially because there are 3 markets that we operate and every market is separate.

The girl that was working before me was only responsible for writing newsletters, posts, influencer marketing, affiliate and project management. But because of my background as a Director, Performance marketing specialist and CRO specialist I was given the responsibility to manage the agency, do CRO, do SEO(again thankfully has not started and analyze customers behaviour. I think because I got a larger salary then her, I am given so much work, but still the salary is 17% less than what I asked.

Maybe I am too soft now, because my last position was a Director and was delegating a lot of the tasks and I forgot how to do hands-on work. But I feel like this is the work of a whole marketing department, not of a single Digital Marketing Specialist.

I am happy to hear the opinion of other people.