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Openai’s First Acquisition: How Tbpn Built A $30m Media Business

Scott Galloway sits down with @TBPNLive creators John Coogan and Jordi Hays to unpack how they turned a daily tech show into one of the fastest-growing businesses in media — and ultimately, OpenAI’s first acquisition. They discuss why most podcasts get advertising wrong, how a small but influential audience can be worth more than mass reach, and why they built TBPN like a startup.

Plus, they debate OpenAI vs. Anthropic and what Mark Zuckerberg’s obsession with the next big thing reveals about the future of tech.

Timestamps
00:00 - In This Episode
01:06 - The TBPN origin story
07:50 - John & Jordi's backgrounds
14:41 - AD BREAK 1
17:20 - TBPN’s business model
27:58 - The OpenAI acquisition
33:09 - Big Tech debates: Meta, gambling & shareholder value
38:43 - Reading the markets: IPOs, Snap & OpenAI vs. Anthropic
43:56 - AD BREAK 2
50:19 - Money, family & fatherhood
52:34 - Advice for young men

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Openai’s First Acquisition: How Tbpn Built A $30m Media Business

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