Pm Modi Urges Citizens To Join 'har Ghar Tiranga' Campaign Ahead Of Independence Day

Prime Minister Narendra Modi released a new 30-second vertical video on Instagram ahead of Independence Day, urging citizens to participate in the 'Har Ghar Tiranga' movement. In the video, the Prime Minister appealed to people to pay tribute to freedom fighters, take a pledge for a developed India, and hoist the tricolour at every home. The initiative aims to inculcate the spirit of freedom fighters and honour their sacrifices while connecting with youngsters. Prime Minister Modi's communication strategy has increasingly shifted to short-format vertical videos on Instagram, tailored to reach Gen Z and youth audiences. During the NDA parliamentary party meeting, Prime Minister Modi, the Home Minister, cabinet ministers, and Members of Parliament waved the tricolour to mark the upcoming Independence Day celebrations on August 15. The Prime Minister's social media following has been constantly rising, reaching 110.6 million, as he continues to adopt evolving digital formats to communicate key national initiatives, including Handloom Day and educational reforms, demonstrating consistent engagement with the youth.

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