Senior Consultant, Tracking Strategy
Acting as a key strategic partner, the full-time Senior Consultant, Tracking Strategy will manage complex tracking programs, leveraging deep marketing research expertise and storytelling skills to translate insights into actionable business strategies for clients. Key responsibilities Serve as the trusted advisor for multi-category or multi-country tracking programs, engaging with key client stakeholders Lead discovery sessions to define program needs and translate objectives into research inputs aligned with company methodology Drive client buy-in and organizational change by integrating new metrics and ensuring insights are actionable and aligned with business objectives Required qualifications 5+ years of experience in Brand Health Tracking, either client-side or at a market research agency or technology platform Expert understanding of quantitative market research methodologies, especially in brand health and advertising effectiveness Knowledge of modern marketing science principles, particularly the Ehrenberg-Bass Institute's methodologies Proven ability to build partnerships with senior executives and lead persuasive workshops and presentations Exceptional analytical skills to synthesize complex data into strategic insights and compelling narratives
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