Siegelman Stable's Holiday Homecoming Takes Over Soho

Summary

Siegelman Stable returns to SoHo for the holidays with a six-week pop-up featuring exclusive drops, coveted restocks, and its FW26 collection.The space features an Almost Home coffee bar, lounge, and interiors inspired by the late 1980s.In partnership with Chase Sapphire Reserve for Business, the brand will host special events and programming for New York's entrepreneurial community.

Siegelman Stable is back in New York City for the holidays. Following previous pop-ups in SoHo, East Hampton, and Chicago, the brand returns to its hometown with a new retail space at 430 W Broadway, open through December 23.

Presented in partnership with Chase Sapphire Reserve for Business, the holiday pop-up will feature exclusive releases, restocks of some of the brand's most sought-after pieces, and its latest Fall/Winter 2026 collection. While Siegelman Stable has become known for its signature headwear, the space will also highlight its growing ready-to-wear offering, including an expanded selection of knitwear.

Designed by ForEveryday.Life alongside creative director Karoline Spenning, the store takes inspiration from the late 1980s, with rich blue walls, velvet curtains, suede finishes, and plush carpeting. An Almost Home coffee bar and lounge at the back of the space offer visitors somewhere to unwind between shopping.

Beyond retail, Siegelman Stable is making room for New York's entrepreneurial community. Throughout the pop-up, the brand and Chase Sapphire Reserve for Business will host special programming, including a founder's roundtable focused on navigating the holiday season as a business owner, alongside dedicated early shopping hours.

"We've had our biggest growth year to date, and now we have to pop up at home in NYC and show who we are as a brand in person," said founder Max Siegelman, emphasizing the importance of creating physical experiences as the brand continues to grow.

Siegelman Stable's holiday pop-up is now open at 430 W Broadway in SoHo through December 23, with prices ranging from $38 USD to $2,200 USD. Additional exclusive drops and special events will be announced throughout its run.

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