Spotify Wrapped Its Year With Record User Numbers
Spotify Wrapped is more than just a way to let people know that you listened to 11,629 minutes of Geese last year. It’s also a big reason for the outstanding earnings report that Spotify released yesterday, revealing record user growth over the final three months of 2025.
The Swedish company’s stock popped 15% after it reported earnings per share and revenue that exceeded analyst expectations along with a massive jump in user numbers during Q4:
- Between October and December, Spotify added a record 38 million new listeners.
- Monthly active users rose 11% to 751 million over the prior year.
- Paid subscribers climbed 10% to 290 million year over year.
- Wrapped also had its best showing: More than 300 million users engaged with the feature that told everyone their listening age was 89.
More than Wrapped: Spotify has unveiled a slew of features recently. One gives users the ability to exclude suggested songs. Another, prompted playlist, is part of the company’s AI push, allowing listeners to create AI-generated playlists via text prompts.
Looking ahead…Spotify projects it will add 8 million new users in the current quarter, since it expects some churn due to the increase in a premium subscription from $11.99 to $12.99 that started this month.—DL
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