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Startup Tin Can Is Bringing Back Landlines To Beat Screen Time

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The next generation will be expert prank callers: There’s a monthslong waitlist for a screenless, landline-inspired device for kids called Tin Can. The pared-down phone has only been on the market for a year and has already sold hundreds of thousands of units, the startup that sells it told Bloomberg yesterday.

Tech that parents actually like? The wi-fi-enabled phone costs $100, and offers free calls between Tin Cans and to emergency services. Its most popular plan, according to the company, is an extra $10/month that lets users call non-Tin Can phones:

  • The phone was created by Chet Kittleson, a father of three, who says he felt exhausted by the choice between letting his kids get a smartphone or managing all their playdates with friends.
  • His company has since raised an initial $3.5 million, followed by a $12 million seed round in December led by Greylock Partners.

Tin Can says its fastest-growing market segment is bulk orders from schools. This month, the Nativity Parish school in Kansas delivered free Tin Cans to 200+ families of elementary school students.

Big picture: The retro device has attracted parents as lawmakers around the world pitch social media bans for kids. Just last month, Meta and YouTube lost a huge social media addiction trial a day after Meta lost a different child safety case.—MM

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