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The Hidden Cost Of Being Right | Moni Oloyede | Tedxthunder Hill

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What if winning an argument is costing you more than you realize? Through a thought experiment that turns conversation into a game, discover why disagreement becomes a competition and how our assumptions limit what we see. Imagine how your next disagreement could lead to better ideas when curiosity becomes part of the conversation. Moni Oloyede is a marketing educator and strategist who helps people understand not just how marketing works, but why people respond to it. Drawing on more than a decade of experience across marketing strategy, digital campaigns, audience development, and technology, she now teaches founders and business owners how to build strategies grounded in customer psychology, communication, and trust. Through MO MarTech and programs including the Maryland Innovation Center and FounderTrac, Moni turns marketing concepts into practical tools people can use. She has spoken at MarketingProfs B2B Forum and Litmus Live, published in Applied Marketing Analytics, and organized a 1,800-member marketing technology community. Her work explores the human behavior beneath the systems, messages, and choices that shape how people connect. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx