The Most Profitable “unoriginal” Strategy No One Wants To Admit
I used to think the same thing a lot of founders here think, if the idea isn’t original, it’s not worth building. Then you start looking around properly. Flipkart didn’t invent e-commerce. Ola didn’t come up with ride-hailing.
Zomato wasn’t the first place listing restaurants online. All of them stepped into ideas that already existed and made them work in a way that fit their market. And then there’s one story that really stuck with me.
Two German founders saw an American deals startup model taking off. Instead of overthinking it, they built the same thing across Europe, executed fast, and gained traction quickly. Not long after, the original American company acquired them for a huge amount. They essentially copied the playbook and got paid by the very company that popularized it.
That flips the whole “be original” advice on its head. Because most successful businesses aren’t built on never-seen-before ideas. They’re built on things that already work, just done better, faster, or in a place where they haven’t been done right yet.
Now when I think about ideas, I don’t care if it already exists. I actually prefer if it does. It means there’s demand. It means people are already paying. It means the risk is lower than starting from zero. The real question isn’t “is this new?” It’s “can I execute this better or distribute it smarter?”
Original ideas sound exciting. Proven ideas make money.
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