The New $25,000 Luxury Golf Cart On The Market
Somewhere on the vehicle spectrum between a Rivian and a Lime scooter, the Amble One was born. A Portugal-based startup founded by Apple and Audi alumni introduced the new electric buggy yesterday, marking the biggest innovation in the golf cart industry since someone figured out how to bungee-cord a full cooler into the backseat.
The $25,000 luxury, low-speed buggy maxes out at about 40 mph and weighs less than 1,000 pounds, which makes it street-legal in Europe and Asia. The vehicle was created when Amble co-founder José António Uva was complaining to co-founder and veteran Apple designer Julian Hoenig about the outdated, imperfect fleet of club cars he had to buy for one of his resorts:
- The team then spent about three years building the souped-up cruiser in private, getting inspiration from NASA’s moon rover.
- Amble is already working on a second model for urban drivers to use in place of a second car, for grocery trips and dropping their fancy little kids off at school.
The bougie golf cart market is bigger than you think. Amble will start hospitality deliveries in mid-2027, saying its production capacity for next year is already sold out. It’s also taking preorders from consumers (i.e., gated communities), with deliveries starting in 2028.—MM
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