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They Asked Me To Compete With Disney

Most people go to Disneyland for the rides. I went for the reminder.

I celebrated my birthday last week with Luna and JD at Disneyland and I couldn’t stop thinking:

“THIS is what a world-class brand feels like.”

Not looks like. Feels like.

Because Disneyland isn’t selling tickets: They’re selling transformation.

You don’t enter a park…you enter a story.

You don’t stand in line…you build anticipation.

You don’t buy merch…you take home identity.

And it made me ask myself (as an entrepreneur):

Am I creating an experience… or just delivering a service?

Here are 3 branding lessons I took home:

Consistency builds trust Every detail—smell, music, language—is intentional. Your brand isn’t what you say once. It’s what people experience repeatedly.
Immersion creates loyalty Disney doesn’t break character. Ever. Where in your business are you accidentally “breaking the magic”?
Emotion is the product People won’t remember every detail… But they’ll never forget how you made them feel.

And that’s the real flex: Not being the best option, but being the one they can’t replace.

If you’re building a brand right now, don’t just ask:

“What do I offer?”

Ask:

“What do people feel when they experience me?”

Because that’s what they’ll come back for.

When You Wish Upon a (J)Star,

Jasmine*

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