Victoria Has A Secret: She’s Rebounding
It’s comeback season for the retailer that makes parents cover their kids’ eyes at the mall. Victoria’s Secret announced yesterday that it’s about to have its best year in more than half a decade, following a slump in revenue and reputation.
Victoria’s projection: at least $6.85 billion in full-year sales, which would beat Wall Street’s expectations and mark a seven-year high. The retailer posted its third straight quarter of same-store sales growth, its longest stretch of gains in at least four years, per FactSet.
Much of the turnaround is credited to newish CEO Hillary Super, who previously led Anthropologie and Savage x Fenty. Since she took over Victoria’s Secret in 2024:
- Super has refocused the company around its Pink line, its $1 billion beauty business, and its bread and butter: bras.
- The Victoria’s Secret Fashion Show, which previously took a backlash-fueled hiatus, has featured a more inclusive group of models.
Now…Victoria’s Secret may be regaining some relevance for the first time since its 2021 split from former parent company L Brands, whose founder and CEO, Les Wexner, was linked to Jeffrey Epstein in 2019.
Zoom out: Shares of Victoria’s Secret tanked 12% yesterday due to multimillion-dollar expenses related to a past acquisition, but its stock is up more than 200% since an April 2025 low point.—ML
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