Visibility Is A Strategy, Not An Accident | Shraddha Agrawal | Tedxkharadi
Good work does not automatically create trust. In a noisy world, visibility is not vanity.
It is how ideas, leaders, and businesses become discoverable, understandable, and trusted. Shraddha Agrawal is a marketing leader, AI GTM strategist, author, and entrepreneur. With 15+ years across B2B SaaS, fintech, and RegTech, she has worked at the intersection of corporate leadership, entrepreneurship, and digital growth. After 13 years in corporate marketing leadership, she built DigiDNA, where she helped businesses create revenue-linked marketing systems across SEO, paid media, content, and lead generation. An IIM Indore alumna and author of 50 Wins, 50 Lessons: Real Digital Marketing Case Studies That Actually Worked, an Amazon bestseller, Shraddha shares applied business and marketing thinking through her YouTube channel and LinkedIn. Her current work explores a critical shift: as AI automates execution, human judgment, trust, and strategic thinking will become the real advantage in marketing and business. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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