What Happened Here? Zero To Hero Just Like That
Back in the day when working in insurance and banking, I worked with a chap I consider a good friend. And he would always say, I hate this job, but of course we were stuck in the rat race.
He'd always tell me that he really loved tiling. Kitchen tiles, floor tiles, any sort of tiles. On the weekends and evenings he was doing little odd jobs and practising in his own home.
Seven years ago, while still in a full-time job, he built a very simple website knowing nothing about SEO. And then every year, like clockwork, he'd just renew the domain name.
Finally the time came and he's only quit his job three months ago, and since then, from what I can see he's only pointed two backlinks to it from Yell UK and Yelp UK, and then created a Google business profile. That's it.
When I spoke to him a couple of days ago and checked out his website, nothing's changed. But he is drowning in calls and leads. I checked it out in an incognito window and every time he's showing up number one and then he's showing up in the map pack as well.
This beats my friend who started a gutter cleaning business and built the ugliest website I've ever seen using Wix that had a massive orange banner at the top saying this is a free Wix website, please pay to unlock something or the other.
And he was getting booked out crazy by all the old folks in our city.
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