New
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Watch The Newest Commercials From Target, Kalshi, Ebay And More
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
A few highlights: Target says, “Find the right things so you can do your thing” in a back-to-school spot. Soccer greats Radamel Falcao, Guillermo Ochoa, Clint Dempsey, Rio Ferdinand and David Villa star in the latest from Kalshi. And eBay hypes eBay Live.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Copa Mundial de la FIFA 2026, Telemundo
Brand Overview for Last 30 Days
Impressions:
517,309,277
(21% of industry)
Est. TV Spend:
$6,402,931
(24% of industry)
Interruption Rate: 3.42%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: The Patrick Star Show, Nick
Brand Overview for Last 30 Days
Impressions:
775,080,633
(52% of industry)
Est. TV Spend:
$6,935,215
(68% of industry)
Interruption Rate: 1.84%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: DP World Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
609,018,387
(7% of industry)
Est. TV Spend:
$1,937,850
(5% of industry)
Interruption Rate: 1.68%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: SpongeBob SquarePants, Nick@Nite
Brand Overview for Last 30 Days
Impressions:
1,413,596,270
(18% of industry)
Est. TV Spend:
$4,755,564
(11% of industry)
Interruption Rate: 1.53%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Password, NBC
Brand Overview for Last 30 Days
Impressions:
645,891,638
(8% of industry)
Est. TV Spend:
$4,573,117
(11% of industry)
Interruption Rate: 1.97%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
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