Join our FREE personalized newsletter for news, trends, and insights that matter to everyone in America

Newsletter
New

Morgan Stanley Says To Snatch Up These 24 Ai-adopter Stocks As Their Profit Margins Balloon

Card image cap

Spencer Platt/Getty Images

  • Morgan Stanley shared a list of 24 AI-adopter stocks to watch.
  • They include Alphabet, Robloc, eBay, and Bank of America.
  • All stocks on the list are rated "Overweight" by the bank.

AI hyperscalers are under serious scrutiny from investors looking for clues about how they'll monetize their massive infrastructure investments, but they're not the only ones feeling the pressure.

Investors also increasingly want companies downstream from AI to employ the technology to grow profit margins, Morgan Stanley said in a note on Monday.

Given the heightened focus on efficiency and productivity, the bank published a list of 24 stocks that have AI adoption as part of their core to thesis and which the bank rates as "Overweight," or the equivalent of "Buy."

"This group has seen relative net margins expand by 50 basis points in just three months, and its net margin profile now exceeds that of the broader market by nearly 400 basis points," Mike Wilson, Morgan Stanley's chief investment officer, said in the note.

"In our view, it is no coincidence that this is occurring as the market becomes increasingly focused on earnings quality and margin expansion," he continued. "Attention is shifting toward operational efficiency, and AI adoption is a key driver."

Here's the full list of AI adopter stocks that Morgan Stanley is bullish on.

Alphabet

BI

Ticker: GOOGL
Sector: Communication Services
AI role: Enabler/Adopter
Commentary: "We view GOOGL as the leading full-stack AI winner"

Roblox

BI

Ticker: RBLX
Sector: Communication Services
AI role: Enabler/Adopter
Commentary: "In our view, RBLX is one of the clearest AI adoption success stories in SMID Internet, with AI embedded across creation, discovery, safety, and localization."

Meta Platforms

BI

Ticker: META
Sector: Communication Services
AI role: Enabler/Adopter
Commentary: "Management has reported a 30% increase in output per engineer since the start of 2025 driven by agentic coding adoption"

Grindr

BI

Ticker: GRND
Sector: Communication Services
AI role: Adopter
Commentary: "AI is accelerating product development, helping the app add additional experiences (such as relationships) along with launch entirely new segments such as a telehealth business with limited resources."

Amazon

BI

Ticker: AMZN
Sector: Consumer Discretionary
AI role: Enabler/Adopter
Commentary: "AMZN's Retail business is, in our view, an under-appreciated GenAI winner"

Navan

BI

Ticker: NAVN
Sector: Consumer Discretionary
AI role: Enabler/Adopter
Commentary: "Its AI-powered virtual agent Ava handles 55% of all support interactions without human intervention — at CSAT scores exceeding human agents — and has contributed approximately 1,100 basis points of non-GAAP gross margin improvement over two years by replacing human travel agents in COGS."

eBay

BI

Ticker: EBAY
Sector: Consumer Discretionary
AI role: Adopter
Commentary: "We view EBAY as an underappreciated winner as agentic eCommerce scales. We think EBAY's large, unique, and used/C2C-focused inventory differentiates it from other eCommerce platforms and improves its visibility in horizontal agents like Gemini."

JPMorgan Chase

BI

Ticker: JPM
Sector: Financials
AI role: Adopter
Commentary: "The largest US bank has made AI a firm-wide strategic priority, with AI viewed as critical to future success. JPM has the largest technology budget among our US bank coverage at ~$20B in 2026, of which roughly $2.3B is tied directly to AI. The bank has deployed nearly 1,000 AI use cases across functions, with roughly 50 already having 'significant' measurable impact."

SEI Investments

BI

Ticker: SEIC
Sector: Financials
AI role: Adopter
Commentary: "AI is driving positive results by improving scalability, strengthening client service, and expanding its value proposition."

Rocket Companies

BI

Ticker: RKT
Sector: Financials
AI role: Adopter
Commentary: "RKT is deploying AI across the full mortgage value chain. Despite concerns mortgage originators are AI-exposed, we see RKT as a relative beneficiary, particularly when rates decline. RKT is deploying AI across customer acquisition, document processing, underwriting, servicing and refinance recapture."

Blackstone

BI

Ticker: BX
Sector: Financials
AI role: Enabler/Adopter
Commentary: "Within its investment business, Blackstone is leveraging AI to streamline due diligence, analyze proprietary assets, and improve investment decision-making."

Bank of New York Mellon

BI

Ticker: BNY
Sector: Financials
AI role: Adopter
Commentary: "'AI for everyone, everywhere, and everything' mantra encapsules BNY's early, enterprise-wide AI adoption strategy that is showing through in strong operating leverage. All employees use BNY's proprietary AI engine called Eliza, a multiagentic, model-agnostic platform running OpenAI, Google, and Anthropic models."

Bank of America

BI

Ticker: BAC
Sector: Financials
AI role: Adopter
Commentary: "BAC has been an early-mover in AI adoption, leveraging its Erica AI platform across the firm for several years."

Hinge Health

Investing.com

Ticker: HNGE
Sector: Health Care
AI role: Adopter
Commentary: "The adoption of AI tools is key factor helping Hinge Health to scale its business efficiently, keeping its physical therapist and health coach head count relatively flat the past 2 years as revenue doubled."

Omada Health

BI

Ticker: OMDA
Sector: Health Care
AI role: Adopter
Commentary: "Omada is using AI tools to drive productivity, keeping its care team flat the past few years even as the business has doubled. Gross margin has increased by 1500 bps the last 3 years to 68% and we expect continued leverage through AI to lead management to increase its long-term gross margin target of 70%+ at its first Investor Day in September."

Heartflow

BI

Ticker: HTFL
Sector: Health Care
AI role: Enabler/Adopter
Commentary: "Pureplay AI/software. HTFL's platform uses machine learning and advanced computational fluid dynamics to create a personalized 3D model of a patient's coronary arteries and plaque composition based on a single CCTA scan, allowing physicians to make more informed risk-staging and treatment decisions."

Axon Enterprise

BI

Ticker: AXON
Sector: Industrials
AI role: Adopter
Commentary: "AXON is an AI adopter through products such as Draft One, which applies generative AI to report writing, alongside tools that support evidence transcription, policy retrieval and video review."

Johnson Controls

BI

Ticker: JCI
Sector: Industrials
AI role: Enabler/Adopter
Commentary: "HVAC systems can account for 30-40% of a building's energy usage, so efficiency is key, and rising electricity prices only make it more valuable. JCI's investments in AI adoption, such as the Nantum AI acquisition, support an improved digital ecosystem, including advanced analytics and optimization, remote monitoring, and predictive maintenance."

HawkEye 360

BI

Ticker: HAWK
Sector: Industrials
AI role: Adopter
Commentary: "HawkEye employs non-generative AI-based technology to accelerate the processing speeds of new emitter types, complemented by proprietary algorithms acquired through its 2025 purchase of Innovative Signal Analysis (ISA)"

Snowflake

BI

Ticker: SNOW
Sector: Information Technology
AI role: Enabler/Adopter
Commentary: "Snowflake is a two-sided AI story: AI as a revenue driver and AI as an operatingleverage lever."

Palantir Technologies

BI

Ticker: PLTR
Sector: Information Technology
AI role: Enabler/Adopter
Commentary: "Palantir's core value proposition is not selling AI infrastructure — it is deploying AI operationally inside enterprises and governments to drive workflow automation and real-world productivity outcomes, with its forward-deployed engineer model allowing customers to realize early success on GenAI initiatives in a way that, in our view, represents a near-peak relative advantage at this stage of the cycle."

Cadence Design Systems

BI

Ticker: CDNS
Sector: Information Technology
AI role: Enabler/Adopter
Commentary: "Cadence has emerged as the leader in Agentic AI within EDA, building on its AI-powered design optimization tools launched in 2021."

Vistra

BI

Ticker: VST
Sector: Utilities
AI role: Enabler/Adopter
Commentary: "VST is embedding AI solutions throughout its generation fleet to better optimize capacity forecasting, plant reliability (through predictive maintenance and valuesbased maintenance), efficiency, and performance management. Through its Retail business, the company is also deploying AI to manage energy flows in real time, resulting in a more responsive and efficient grid."

NextEra Energy

BI

Ticker: NEE
Sector: Utilities
AI role: Enabler/Adopter
Commentary: "NEE is deploying AI across its operations, including financial analysis, strategic planning, field work intelligence, work scheduling, grid optimization, energy forecasting, customer service, and operations management."

Read the original article on Business Insider