Corcoran Reverie, Housify Form Luxury Valuation Partnership

Florida-based Corcoran Reverie has announced an exclusive partnership with property valuation and analytics platform Housify.

The platform draws on more than 15 years of transactional data, market trends and proprietary engineering to produce highly localized property valuations.

Housify’s system analyzes multiple data sources — including local MLS information, county GIS records and property appraiser data — with updates occurring hourly.

Housify was created by Ben McLeod, a former real estate agent in Florida’s Scenic Highway 30A mrket with more than $75 million in career sales. McLeod, who later worked in finance underwriting more than $1 billion in transactions, said the platform was designed to address gaps in traditional valuation tools that often struggle to capture hyper-local market dynamics.

“Following my career in finance and real estate, it became clear to me that the nuances of the market in 30A, from unique geography to diverse supply and more, was underserved by the generic valuation models available to consumers, and was in many cases leading to confusion for clients,” he said.

The system uses a proprietary geospatial model that evaluates neighborhood-level market patterns to generate price estimates.

Through the partnership, Corcoran Reverie agents will have exclusive professional access to the platform’s valuation and market analysis tools. The brokerage said the data will help agents provide more detailed pricing insights to both buyers and sellers in the high-end coastal market.

“Our mission has always been to bring a higher level of sophistication and strategic clarity to the 30A luxury market,” said Hilary Farnum‑Fast, broker-owner of Corcoran Reverie. “Housify enhances that mission. It empowers our agents, and more importantly, our clients, with the most accurate valuation intelligence available anywhere in the region.”

Leaders said the platform also provides users with a transparent audit trail showing how valuations are calculated — a feature McLeod said is designed to improve trust in pricing decisions during real estate transactions.