Guaranteed Rate Affinity Promotes Lacey Sullivan To Regional Manager

Guaranteed Rate Affinity, a joint venture between Guaranteed Rate Inc. and Anywhere Integrated Services, announced Thursday that it has promoted Lacey Sullivan to regional manager for Northern California.

In the role, Sullivan is tasked with overseeing the region’s leadership team, guiding growth initiatives, support for recruiting and development efforts, and leading engagement with Anywhere brand Coldwell Banker.

In her new position, Sullivan will be “responsible for shaping regional strategy, deepening relationships with Coldwell Banker and other key partners, and ensuring loan officers and support teams have the tools, training and guidance they need to deliver a solid experience for homebuyers and agents across Northern California,” a press release from the company confirmed.

To accomplish that, Sullivan will work closely with leaders across the Guaranteed Rate Affinity organization to align the Northern California region’s priorities with the company’s broader business goals.

“Stepping into the Regional Manager role with Guaranteed Rate Affinity is an exciting opportunity,” Sullivan said. “I’m looking forward to supporting our teams, strengthening our partnerships and helping more buyers and agents navigate the home financing process with confidence.”

Sullivan, who has been a part of the mortgage industry since 2003, joined Guaranteed Rate Affinity in 2018 and has been recognized as a President’s Club vice president.

“Lacey is a strong leader who gets results and invests in her team,” said Jim Anderson, regional president at Guaranteed Rate Affinity. “She has earned the respect of her team, her peers and our partners through consistent performance and a steady, practical approach to solving problems. I’m confident she will continue to move the Northern California region forward.”