Homeservices Names Gretchen Rosenberg Vice President Of Industry Affairs

HomeServices of America appointed Gretchen Rosenberg vice president of industry affairs and engagement. According to an announcement on Wednesday, this is a newly expanded, full-time role. 

She previously served as president and CEO of Kentwood Real Estate. 

The firm said Rosenberg will represent the HomeServices enterprise nationally, manage relationships with trade groups and peers and track regulatory, competitive and association developments that affect the brokerage, mortgage, title and franchising businesses under the HomeServices umbrella.

Her remit includes leading initiatives to boost agent and consumer engagement, surfacing innovative practices that can be scaled across operating companies, and promoting collaboration across the HomeServices network.

“Gretchen is a thoughtful, strategic leader whose ability to connect what’s happening in local markets with the broader direction of our industry makes her uniquely suited for this role,” Chris Kelly, president and CEO of HomeServices of America, said in the announcement. “Her leadership, collaborative approach and deep understanding of our business will strengthen our industry relationships while bringing even greater alignment across our network. We’re excited to welcome Gretchen to the HomeServices executive leadership team in this expanded capacity.”

Rosenberg has nearly 30 years of real estate industry experience, all with Denver-based Kentwood Real Estate, a HomeServices company. She began her career as an agent at Kentwood, later managed the firm’s Cherry Creek office and was named president and CEO in 2018.

“I’m honored to step into this role and continue serving the incredible professionals who make up the HomeServices network,” Rosenberg said. “Throughout my career, I’ve been passionate about supporting agents, strengthening our industry and helping organizations adapt to change. I look forward to working alongside our operating companies to foster collaboration, elevate innovative ideas and ensure HomeServices continues to lead through times of transformation.”

Rosenberg’s appointment also triggers a leadership shift at Kentwood. Chief Operating Officer Dierk Herbermann, who has held that role for the past seven years, has been named president. He brings brokerage management, sales and legal experience across California and Colorado, according to the announcement.

In addition, Amy Herrington has been promoted from director of agent services to director of operations. Herbermann and Herrington will oversee day-to-day brokerage operations and growth, building on the structure Rosenberg put in place.

Rosenberg will remain licensed with Kentwood Real Estate and serve as executive chairman, providing strategic guidance during the transition. August will serve as the formal transition period as Rosenberg, Herbermann and Herrington assume their new responsibilities.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.