Lofty Expands Ai Platform, Launches House.ai For Homebuyers

Lofty today announced an expanded version of its AI operating system, Lofty AOS, along with Lofty Cowork and House.ai, a financial intelligence platform for homeownership.

The company said updates are designed to automate workflow management for real estate professionals while helping consumers better understand homeownership and mortgage readiness.

Lofty AOS is designed to manage workflows proactively rather than relying on users to initiate tasks. Instead of a dashboard with multiple widgets, the platform presents prioritized tasks that are ready to execute.

Leaders said this approach reduces time spent managing software and allows agents to focus on client relationships and transactions.

“Artificial intelligence has become a commonplace term in real estate, but most solutions remain reactive, placing the burden on the agent to prompt tools, interpret outputs and determine next steps,” said Henry Li, chief technology officer at Lofty. “Lofty AOS and the addition of Cowork eliminates the dependence on agent adoption to make AI a reality, finally capturing the productivity and efficiency gains AI has long promised but seldom delivered.”

Lofty Cowork is an AI-powered workspace within Lofty AOS that organizes and prioritizes daily tasks through a chat interface.

Agents can review leads, send mass text messages, build Smart Plans and complete other activities without manual setup.

The platform includes features such as “Your Morning Read,” which prioritizes lead management tasks, and “What Needs You Now,” which identifies activities requiring human action.

Users can also create custom AI agents for tasks ranging from onboarding to post-closing activities, while existing AI copilots, including Sales Agent, Social Agent and Homeowner Agent, continue to support lead engagement, social media marketing and seller lead generation.

House.ai is a financial intelligence platform designed to help consumers understand their homebuying readiness while providing qualified prospects to real estate professionals.

For agents and brokers, House.ai is intended to automate early lead qualification and identify consumers who are ready to move forward with a transaction. When a user reaches an “offer-ready” stage, House.ai connects them with a local real estate agent or mortgage professional in the Lofty network.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.