Long & Foster Taps Lacey Conway As New President

Lacey Conway is leaving Compass to serve as the president of Long & Foster Real Estate. HomeServices of America, as announced by the parent company of Long & Foster’s on Wednesday. 

In this role Conway will work closely with Patrick Bain, the CEO and president of The Long & Foster Companies, and she will focus on the brokerage’s strategic priorities, growth and agent support framework. 

“Lacey is a highly recognized and respected industry leader with deep operational expertise and a strong track record of building durable, high-performing organizations,” Chris Kelly, the president and CEO of HomeServices of America, said in a statement. “Her experience leading through growth, investing in people and navigating market complexity fully aligns with our value proposition of empowering local operating companies with our unified suite of brokerage, mortgage, title, escrow and insurance services. The addition of Lacey to the Long & Foster leadership team reflects our continued focus on attracting exceptional talent and strengthening leadership across our companies.”

Long & Foster serves consumers from North Carolina to New Jersey, with operations in Delaware, Maryland, Pennsylvania, Virginia, West Virginia and Washington, D.C.

Conway most recently served as Compass’s executive vice president of mergers and acquisitions, after her previous firm, Latter & Blum, where she had been serving as CEO, was acquired by Compass in the spring of 2024. 

“I am delighted to join an organization in the midst of such a positive trajectory,” Conway said in a statement. “HomeServices has been the definitive national leader in providing a full suite of services under one umbrella, truly empowering their local companies with an unparalleled offer to its customers.”