Rocket Companies, Redfin Tease Super Bowl Ad With Lady Gaga

Rocket Companies and Redfin on Tuesday released a teaser for their upcoming Super Bowl LX commercial, featuring Lady Gaga performing “Won’t You Be My Neighbor?”, the theme song from Mister Rogers’ Neighborhood.

The ad will mark Redfin’s first appearance in a Super Bowl broadcast since the company’s founding 20 years ago, Rocket said in its announcement. Rocket says the campaign will focus on themes of home, community and connection.

The 60-second commercial is scheduled to air during the Super Bowl and centers on a narrative about neighbors and shared community, accompanied by Gaga’s rendition of the song.

Rocket says the campaign will highlight the role of housing and community in people’s lives.

“This campaign was created with a deep sense of purpose and a belief in what brings people together,” said Jonathan Mildenhall, chief marketing officer at Rocket Companies. “America is at its best when we are neighborly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible.”

The new spot follows Rocket’s 2025 Super Bowl campaign, “Own the Dream,” which included an in-stadium singalong of John Denver’s “Take Me Home, Country Roads” at Caesars Superdome. That campaign extended beyond the televised commercial, blending the broadcast with a live stadium performance.

Rocket said the effort later won a Cannes Gold Lion and generated significant social media engagement.

In its past ads, Rocket has used celebrities like Tracy Morgan and Jason Momoa to advertise itself.