Serhant. Launches In Boston, Marking First Expansion Into Massachusetts

Ryan Serhant is returning to his roots. On Wednesday, Serhant’s eponymous firm announced its expansion into the Great Boston area, marking its first entrance into Massachusetts. 

Through this expansion, SERHANT. now has a presence in all major cities on the East Coast. According to the release, the Boston operation launches with a pipeline of more than 30 agents, who have collectively generated over $500 million in closed sales volume over the past 12 months.

Originally from the North Shore city of Topsfield, Mass., brokerage founder and CEO Ryan Serhant sees this expansion as a homecoming of sorts.

“Boston is where my real entrepreneurial story began, growing up on the North Shore, learning to drive on Route 128 with no on-ramps, and I couldn’t be more excited to open SERHANT. here,” Serhant said in a statement. “We are the country’s only AI-first real estate brokerage, supporting our agent and client-obsessed approach. Boston’s legacy demands a future-built platform, and this launch sets a new standard for elite agents while elevating the luxury experience for buyers, sellers, developers and owners across Massachusetts.”

The brokerage’s new Massachusetts region will be led by managing director Christopher Delaney. With over three decades of experience in the Boston real estate market, Delaney is looking forward to using his experience to drive growth in the Boston area for SERHANT. Delaney most recently served the regional director Berkshire Hathaway HomeServices in Boston. 

“After decades in real estate and tech-driven ventures, joining SERHANT. is the most exciting opportunity I’ve seen to combine experience, technology and innovation to reshape how real estate is done,” Delaney said in a statement. “Boston’s luxury market is ready for an innovative brokerage that brings next-generation tools, media and AI to support both agents and clients.”

Delaney will be joined by Deborah Hauser, who joined SERHANT. last August as the regional managing director of New York, Rhode Island and Connecticut. 

The firm said that this launch is the first of several new market expansions planned for this year. The brokerage currently operates in Arizona, Connecticut, Florida, Georgia, Maryland, New Jersey, Nevada, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Virginia and Washington, D.C.