The 8 Top Real Estate Lead Generation Companies For 2026
Want to close more deals? Then you can’t rely solely on your sphere of influence and networking to meet new clients and build your pipeline. Lead generation companies find qualified real estate leads actively buying and selling now — using the latest tech, like artificial intelligence (AI) and predictive analytics.
We pinpointed the top real estate lead generation companies for 2026 based on their cost, software features, the lead quality and whether those leads are exclusive to you. We’ll review eight exceptional real estate lead generation companies that can supercharge your lead generation efforts and get you to the closing table faster (and more often).
Our picks: The 8 top real estate lead generation companies for 2026
Best for full-service marketing suite + exclusive leads
Market Leader
From $189
VISIT
Best for seller leads
Smartzip
From $500
VISIT
Best for exam prep
CINC
From $899
VISIT
Best for buyer leads based on location
Zillow
From $20
VISITBest affordable, all-in-one lead generation platform
Real Geeks
From $399
VISITBest for AI-powered lead generation & conversion
Ylopo
From $395
VISIT
Best for affordable à la carte seller leads
REDX
From $60
VISITBest for pay-at-closing lead gen
Sold.com
From $0
VISITOur picks: The 8 top real estate lead generation companies for 2026
Best for full-service marketing suite + exclusive leads
Market Leader
From $189
VISITBest for seller leads
SmartZip
From $500
VISITBest for geo-targeted lead generation
CINC
From $899
VISITBest for buyer leads based on location
Zillow
From $20
VISITBest affordable, all-in-one lead generation platform
Real Geeks
From $399
VISITBest for AI-powered lead generation & conversion
Ylopo
From $395
VISITBest for affordable à la carte seller leads
REDX
From $60
VISITBest for pay-at-closing lead gen
Sold.com
From $0
VISITMarket Leader: Best for full-service marketing suite + exclusive real estate leads
From $189
As its name suggests, Market Leader is known for offering a complete marketing suite with features like email, print and SMS marketing tools, lead capture forms and a built-in lead management CRM. The company provides in-house advertising experts who send buyer and seller leads exclusively to you, streamlining lead management and marketing efforts.
Market Leader is a strong option for real estate professionals seeking lead generation and marketing solutions in one platform. Its full marketing suite and real estate lead exclusivity set it apart, although it would stand out even more if it offered concierge service and a free trial option. Users have praised its efficient CRM capabilities but noted challenges with lead responsiveness in some cases.
Features
- Automated workflow
- Social media integration
- Customizable reports
- Network Boost: generates affordable leads through social media ad campaigns
- HouseValues: helps you get seller leads from a desired ZIP code
- Leads Direct: helps run pay-per-click advertising campaigns
Exclusivity: Yes
Trial period: No
Contract requirements: Six-month minimum
Pros & Cons
- Guaranteed number of leads each month
- Automated email and SMS marketing and lead nurturing
- Built-in lead management CRM
- Lead capture forms
- Lead exclusivity
- Full marketing suite
- Lead responsiveness can be an issue
- Does not offer a concierge service
- Limited analytics
- No free trial period
Pricing
- Professional for Agents: $189 per month
- Professional for Teams: $329 per month plus additional per-user charges
- Network Boost: 30 leads per month for $300 per month
READ OUR
Smartzip: Best for seller leads
Smartzip uses predictive analytics to identify likely sellers six to 12 months in advance, offering a first-mover advantage in tight inventory markets. The company provides robust marketing and nurturing tools, including pay-per-click (PPC) ads, home valuation landing pages, email and direct mail campaigns, a comparative market analysis tool and more. Marketing campaigns are personalized for each lead and feature your personal branding to stay top of mind.
Smartzip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform. To generate real estate leads, Smartzip employs a proprietary predictive analytics algorithm that sifts through consumer data from credit card companies, market data from the Multiple Listing Service (MLS) and other demographic information.
Real estate agents using Smartzip gain immediate access to its CRM, which is populated with leads and their associated data. This dashboard displays a list of property owners in the agent’s target area, based on the client’s likelihood of selling within the next 18 months. Armed with this data, agents can use the included automated marketing tools to market directly to sellers who are most likely to transact.
Features
- Predictive analytics
- Smart CRM
- Direct mail campaigns
- Automated email marketing
- Home valuation landing pages
- CMA tool
- CheckIn app
- Local trend reports
Exclusivity: No
Trial period: No
Contract requirements: Annual contract is required
Pros & Cons
- Predictive analytics targets likely sellers with high accuracy
- Comprehensive marketing and nurturing tools
- Marketing campaigns are personalized with leads’ home valuation data
- System can nurture leads from any source, not just leads from Smartzip
- Design quality of marketing materials
- Automated home valuations
- Leads are not exclusive and are generally top-of-funnel
- Not recommended for new agents; relatively pricey
- Nurture times can be long
Pricing
Starting at $500 per month, with an average monthly spend of $1,000.
Visit SmartzipREAD OUR
CINC: Best for geo-targeted lead generation
CINC is an all-in-one lead generation platform that combines sophisticated paid advertising, IDX websites and an AI-powered CRM to generate and nurture leads. CINC’s advertising team excels at targeting leads in micro-niches such as neighborhoods, school districts and even specific property types, including waterfront homes or golf communities. Upgrades include cash offer ads and Google Local Service Ads (LSAs) to generate high and mid-funnel seller leads.
CINC is an ideal choice for productive agents and teams who work in competitive geographic or property-type niches and want automated systems to engage and nurture leads. Entry-level pricing is higher than that of some competitors, but unlike its competitors, CINC includes buyer leads in its pricing.
Features
- Sophisticated geographic and property-type lead targeting
- Integrated IDX website and CRM
- AI-powered chatbot trained by top-producing agents
- Mobile app
- Referral network
- 3-line auto dialer available
Exclusivity: Yes
Trial period: No
Contract requirements: 6 months
Pros & Cons
- Targets leads in dozens of geographic and home-type niches
- Sophisticated IDX website and CRM
- Highly skilled PPC advertising team leverages data from 50,000 agents and teams
- Fully automated lead nurturing powered by AI
- Industry-leading training and support
- Starting price is higher than competing platforms
- IDX websites have limited customization options
- Sold as an all-in-one platform – cannot purchase leads or software separately
- CINC AI chatbot is a $200 per month upgrade
Pricing
CINC’s pricing starts at $899 per month for solo agents and $1500 per month for teams (includes buyer leads). Pricing can vary widely based on the market and property type niche. Software and lead generation services are not sold separately.
Visit CINCZillow Premier Agent: Best for buyer leads based on location
As a major player in the real estate industry, Zillow is hard to overlook. Zillow dominates Google search results, driving over 230 million page views per month, nearly double the traffic of Realtor.com. Its market dominance makes it a top choice for consumers searching for properties. That’s good news for agents and brokers looking to attract real estate leads.
Zillow Premier Agent (ZPA) is Zillow’s paid advertising program that connects agents to buyer leads. Zillow Premier Agent offers enhanced visibility to its members on Zillow’s platforms, giving ZPA agents priority placement in property listings, plus exclusive access to real estate leads. The platform’s high traffic volume, effectiveness and straightforward CRM make it a top choice for lead generation.
Zillow also offers “Zillow Flex” a pay-at-closing lead product that offers buyer leads to highly-qualified agents with no upfront cost. While Zillow offers significant exposure and reach, some industry insiders argue the company prioritizes “Flex” over “Premier Agent” partners. Nonetheless, if you want to cast a large net, Zillow Premier Agent can help you reach more real estate leads in your area.
Features
- Automatic lead placement in Zillow’s CRM
- Priority status when claiming properties on Zillow
- Ease of automating follow-ups for lead conversion
- Direct integrations with most real estate CRMs
Exclusivity: No
Trial period: No
Contract requirements: Vary
Pros & Cons
- Agent’s profile is displayed on every listing their leads visit on Zillow
- Leads are sent via phone calls, emails and tour requests
- Excellent for building brand awareness
- CRM monitors leads’ behavior on Zillow, providing actionable insights for follow-up
- Lacks robust lead follow-up tools
- Leads aren’t necessarily qualified or exclusive
- Zillow Flex is invite-only
- Price per lead can be higher than other companies
Pricing
Zillow’s pricing depends on the ZIP code and home price, ranging from around $20 to $60 per lead. Unfortunately, Zillow isn’t very transparent about the cost of leads through their Zillow Premier Agent program. It depends mainly on your market.
Visit Zillow Premier AgentRelated articles
6 best places to buy real estate leads in 2025
Generate real estate seller leads: 13 proven strategies + tools
15 real estate lead generation ideas (+ expert tips & tools)
Real Geeks: Best affordable, all-in-one lead generation solution + website design
Real Geeks offers a robust solution for real estate lead generation, CRM, IDX websites and all-around marketing and nurturing suitable for solo agents, teams and brokerages. In addition to their IDX website and lead generation platform, Real Geeks offers advanced feature upgrades, including an AI chatbot to help engage real estate leads. Also, there’s a downloadable property search app for your clients, which has a 4.9 rating in the Apple App Store.
The company generates leads through done-for-you PPC advertising on Facebook and Google, available for an additional monthly fee. Advanced users can leverage Real Geek’s Facebook Ad Tool for a more hands-on approach to lead generation.
Features
- IDX real estate websites
- Real Leads campaign manager and lead generator
- Automated home valuation tool
- Automated market reports
- CRM with lead activity tracking, SMS lead autoresponders, advanced automations and third-party integrations
- Geek AI chatbot
- Client-facing property search app
Exclusivity: No
Trial period: None specified
Contract requirements: Minimum six-month contract required
Pros & Cons
- All-in-one system: includes lead generation website, CRM, automated marketing and lead nurturing tools
- Entry-level Grow package pricing includes two users
- Done-for-you Facebook and Google PPC advertising
- Limited customization options for websites
- Additional fees for certain features
- No free trial
Pricing
Starts at $399 per month for 2 users with a 12-month contract, $499 per month for a six-month contract
Visit Real GeeksYlopo: Best for AI-powered lead generation & conversion
Ylopo uses dynamic home search, home valuation and AI-powered video ads to drive real estate leads to landing pages on a custom-branded IDX website. Once leads are generated, they are qualified, converted and nurtured using Ylopo’s proprietary AI text and AI voice assistants.
Trained on over 50 million conversations on the company’s platform, Ylopo’s AI assistants boast response rates that can rival human agents, with the added benefit of being available to respond to inquiries 24 hours a day, seven days a week. As an early adopter and current industry leader in AI, Ylopo’s AI lead generation solutions are ideal for tech-savvy agents, teams and brokerages who want to be on the cutting edge of lead generation technology.
Features
- AI-powered text and voice assistants
- IDX lead generation websites
- Sophisticated geographic and demographic ad targeting
- Seller leads generated from buyer ads (buy/sell leads)
- Mission control dashboard to monitor and adjust ads
Exclusivity: Yes
Trial period: No
Contract requirements: Six-month minimum
Pros & Cons
- Industry-leading AI text and voice assistants to engage leads
- IDX websites suitable for lead generation and branding
- Seamless integrations with popular CRMs
- Consumer response to AI text and voice assistants might shift
- Limited customization options for IDX websites
- No CRM included
Pricing
Starts at $395 per month + ad spend.
Visit YlopoREDX: Best for affordable à la carte seller leads
REDX is a prospecting and lead-generation platform that offers affordable, à la carte seller lead packages along with an optional autodialer and lightweight CRM to keep you organized and track results. Budget-conscious agents and teams will appreciate REDX’s flexible pricing.
You can purchase lead packages individually to use in your favorite CRM or autodialer without being locked into the REDX platform — a feature rivals like Vulcan 7 and Landvoice don’t offer. All leads are cross-checked against the DNC registry, and include enhanced contact information, including up to three phone numbers, email addresses and homeownership data.
REDX’s standalone lead packages and optional prospecting tools make it an optimal fit for agents and teams who want to diversify their seller lead pool and are willing to put in the reps to prospect them.
Features
- A la carte FSBO, FRBO, pre-foreclosure and geographic farm leads
- Power Dialer add-on: preview, single-line or triple-line auto dialer
- Vortex lead management system (lightweight CRM)
- Caller ID app (labels incoming calls from REDX leads in your phone)
- Enhanced contact information and lead data
- Extensive prospecting training includes scripts, webinars and bootcamps
- Lead sharing and performance tracking for teams
Exclusivity: No
Trial period: No
Contract requirements: Month-to-month
Pros & Cons
- A la carte pricing for multiple seller lead types
- Can purchase leads without auto dialer or Vortex
- Includes up to three phone numbers + email and homeowner financial data for each lead
- All phone numbers cross-checked with DNC (Do Not Call) registry
- Can upload REDX leads into third-party CRMs or dialers
- Leads are not exclusive
- No direct integrations with third-party CRMs (leads must be uploaded via .csv files or Zapier)
- Expired and FSBO leads require lengthy nurture time
- Lead data may sometimes be inaccurate
Pricing
REDX pricing starts at $60 per month per lead package if purchased individually, or $166 per month bundled together with all five lead packages and Vortex lead manager. The Power Dialer and Vortex lead manager upgrade is $99 per month. Call for team pricing.
Visit REDXSold.com: Best for pay-at-closing lead gen
Sold.com is a great lead generation option for both new and experienced agents. Signing up to be part of the Sold.com referral network is free, which makes it a no-brainer. Sold.com primarily focuses on sellers, but also has buyer leads. Once you’re signed up, Sold.com will get to work connecting you with qualified leads in your area who are looking to sell their homes.
You only pay when you close the transaction, and the payment is about 30-35% of the gross commission collected. This pay-at-closing lead generation option makes it low-risk and no upfront cost for agents. As you close more deals and become more effective, Sold.com will send you more leads to fill your pipeline.
Features
- No upfront costs
- Additional lead pipeline
- Enhancements available, like specific zip codes and priority leads
- Concierge and appointment support
- Nationwide availability
- Centralized agent portal
Exclusivity: Yes
Trial period: No
Contract requirements: Month-to-month
Pros & Cons
- Only pay for leads that close
- No contract
- Easy to sign up
- Both motivated buyer and seller leads
- Lack of transparency on referral fees agents will pay
- Must be a producing agent to get the best leads
- Lacking in customer service
- Long nurture time; most leads are in the early stages of their home buying journey
Pricing
Setting up a profile on SOLD.com is free. When you close a lead from Sold.com, you pay a 30-35% referral fee based on your gross commission from the deal.
Visit Sold.comRelated articles
6 best places to buy real estate leads in 2025
Generate real estate seller leads: 13 proven strategies + tools
Real estate prospecting: 18 proven strategies to supercharge your business
Our methodology: How we chose the top real estate lead generation companies for agents for 2026
HousingWire has been the destination for industry leaders and decision-makers to stay informed and stay ahead of what’s going on in the U.S. housing industry since 2008.
We bring decades of combined experience in the real estate industry as agents, brokers and marketers to find the best real estate tools for every type of agent, broker and team. We also crawled the web so you don’t have to, analyzing a sample of reviews across social media, the Better Business Bureau (BBB) and online discussion forums.
To determine which real estate lead generation companies are best for industry professionals, we’ve analyzed dozens of products and platforms, weighing the pros and cons of each alongside both quantitative and qualitative data like price, special features, ease of use, return on investment, client support and customer reviews.
Real estate lead generation companies: FAQs
Are lead generation companies worth it in real estate?
Yes, lead generation will truly be the lifeblood of your business’s success. It may seem challenging to generate real estate leads at first, but once you build up a stream of qualified leads, you’ll see how much less effort will be necessary to sustain sales.
Many real estate professionals turn to lead generation companies like the ones listed above to streamline the process and access more potential clients. While some agents have achieved significant success with these services, whether they are worth it (or not) depends on your individual circumstances. Assess your budget, target market and specific goals before investing in any service. Additionally, identify the aspects of marketing and lead nurturing that you struggle with the most and consider outsourcing them to one of the companies on our list.
Luck also plays a role in determining whether or not a lead generation company is worth the investment. Lead generation is by nature highly unpredictable – local market conditions, timing and speed to lead all play a role. You might land several hot leads on day one or it may take you six months (or longer) to close a single deal.
Where do real estate agents get most of their leads?
Real estate agents acquire leads from multiple sources. While real estate lead generation companies are one option, agents also obtain leads through traditional avenues like their sphere of influence, referrals, open houses, community events and their personal networks. Real estate professionals utilize online platforms, including social media and websites, to attract potential clients beyond their immediate local area. The choice of lead generation methods may vary, but it’s always a good idea to diversify your lead channels for a well-rounded approach.
How do I find the best lead generation company for real estate?
Our team of real estate experts recommends selecting a real estate lead generation company that custom-tailors its services to meet your specific needs. There’s no sense in paying for leads outside of your zip codes or from demographics that aren’t going to be interested in the properties in which you specialize. As the saying goes, in real estate, “the riches are in the niches.”
The quality of leads you’ll get from a lead generation company will vary widely based on the advertising strategies the company uses, how (or if) they vet leads, and if their leads are exclusive to you. While no lead generation company can guarantee their leads will transact quickly, the best companies can target leads in your specific niche, vet them, and send them only to you.
Choose companies that offer transparent pricing and clearly defined lead sourcing methods, avoiding hidden fees or unclear processes. If possible, consider a trial period to evaluate the company’s performance before making a long-term commitment.
Agents should also consider the potential benefits of any lead-nurturing or marketing tools that come bundled with a company’s service. Automating repetitive tasks can help you convert leads faster and more efficiently, giving you more time to make the personal connections that get you to the closing table.
Should I pay for leads in real estate?
Yes. Like any lead generation strategy, paid leads are an investment in your business. Just keep in mind that it might take a few weeks or months to see a return on your investment. It’s still a long game. Your ROI from paid leads will depend on the nurturing strategies you use and how well you can implement them today, next week and six months from now. Automated conversion and nurturing tools can help, but the most successful agents build relationships with leads. This is why simple check-in phone calls are so powerful.
Paid leads may offer quantity, but their quality can vary. Decide whether you prefer a smaller number of high-quality, active leads or a larger volume with potentially more “cold” prospects. Most agents opt for a mixture of high and low funnel leads to maximise their odds of closing deals throughout the year. It’s also wise to diversify your lead generation methods. While paid leads can be a part of your strategy, don’t overlook organic methods like referrals, networking and your overall online presence.
The full picture
The lead generation landscape is more dynamic than ever, with a range of top companies offering lead gen services tailored for agents, teams and brokerages. Whether you opt for an all-in-one lead generation platform like Real Geeks or CINC, an industry-leading marketplace like Zillow Premier Agent, or specialized solutions like REDX or Sold.com, the key is to align your choice with your skill level, budget and target market.
If you’re a brand-new agent, an all-in-one system that generates buyer leads and includes marketing tools to convert them, like Market Leader or Real Geeks will have the best ROI. Agents with four to 10 years of experience should opt for more advanced (and more expensive) systems that leverage predictive analytics to deliver seller leads that are highly likely to sell. Smartzip is our top pick in this category. Finally, teams and brokerages will benefit most from sophisticated platforms like CINC or Ylopo that can target hyper-local leads and convert and nurture them for the long haul with advanced AI tools.
We’ve thoroughly researched the top real estate lead generation companies and weighed the pros and cons to help you make an informed decision to support your business.
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